Ettingshausens & Ettingshausens PRO
Ettingshausens is Australia’s leading performing arts facilities with alumni working with artists such as Katy Perry, Dua Lipa, Sam Smith, Rita Ora and in professional musical productions such as MJ the Musical, Cats, Beauty and the Beast, Guys and Dolls and more!
My time as Marketing Manager of both Ettingshausens and Ettingshausens PRO saw me plan, organise and execute a variety of campaigns from conception to post production across branding, social media management, digital marketing and brand activations.
View the Instagram accounts HERE and HERE for all the content and branding I produced.
Achievements:
✅ Managed social media strategy and video production, achieving a 35% increase in Instagram followers and a 20% rise in training program inquiries.
✅ Exceeding enrolment number target KPI by 10% within 6 months
✅ Ensuring every ticketed event was sold out before the event date
✅ Creative direction of all marketing campaigns
✅ Collaboration with external artists, stakeholders, creatives and C-suite to execute desired creative vision
✅ Managed marketing budgets and allocating spend where necessary
✅ Executed paid advertising with a 5 x ROI
✅ Full CRM set up and integration including automations, sequences and form submissions (Active Campaign and Enrollio). Increasing lead generation and retention by 20%.
